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Navratri Lessons in the Value of a Brand Name

(This was first published on The TBBE Blog.) “What’s in a name? That which we call a rose; By any other name would smell as sweet.” Juliet says this in William Shakespeare’s legendary play, Romeo & Juliet. By virtue of the message behind it, this quote speaks a million truths. A rose will smell just as… Continue reading Navratri Lessons in the Value of a Brand Name

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Idea + Execution = Great Advertising

(This article was first published on The TBBE Blog.) ‘Idea’. Often, also called ‘concept’. While I like the word ‘idea’ a lot more (primarily because it’s more basic, and at the same time, encompasses a lot more), both words define what great advertising is all about. I say ‘great advertising’ because all advertising isn’t about… Continue reading Idea + Execution = Great Advertising

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Lessons on Writing from Stephen King’s ‘Misery’

"The reason authors almost always put a dedication on a book, is because their selfishness even horrifies themselves in the end." Stephen King’s Misery is filled with brilliant lines like this one. Because it is the story about a best-selling author and his number-one fan, Misery is a must-read for any writer. A writer can… Continue reading Lessons on Writing from Stephen King’s ‘Misery’