For someone who hails from a creative field, and is an atheist, this book is my Geeta, Quran and Bible, all rolled into one. The book I refer to is The Fountainhead by Ayn Rand. I am sure The Fountainhead needs no introduction, but for those who have come in late in life, here’s a… Continue reading The Book that Inspires Me Every Day
Category: Blog
Navratri Lessons in the Value of a Brand Name
(This was first published on The TBBE Blog.) “What’s in a name? That which we call a rose; By any other name would smell as sweet.” Juliet says this in William Shakespeare’s legendary play, Romeo & Juliet. By virtue of the message behind it, this quote speaks a million truths. A rose will smell just as… Continue reading Navratri Lessons in the Value of a Brand Name
Whatever Works
Whatever Works (2009) will probably not make it to anyone’s list of the finest Woody Allen movies, but it gives out a subtle, yet very relevant message. The gist of this message is the title of the movie, ‘whatever works’. Elaborated, it would be – ‘the purpose of life is to be happy, and you… Continue reading Whatever Works
The Problem with Seeking Success
My son is nearly 3 years old, and I am already under the pressure to ensure that he grows up to be ‘successful’. Life is one big competition and for this kid, it’s already started. Of course, he doesn’t know it yet, but his parents are acutely made aware about it through almost every waking… Continue reading The Problem with Seeking Success
Idea + Execution = Great Advertising
(This article was first published on The TBBE Blog.) ‘Idea’. Often, also called ‘concept’. While I like the word ‘idea’ a lot more (primarily because it’s more basic, and at the same time, encompasses a lot more), both words define what great advertising is all about. I say ‘great advertising’ because all advertising isn’t about… Continue reading Idea + Execution = Great Advertising
The Importance of Avoiding Clutters in Advertising
(This article was first published on The TBBE Blog.) Late last week, in a meeting with one of our accounts – Five Town Club, we had a discussion about an ad they wanted to release today, i.e. on the 15th of August. FTC is a fitness club, and they wanted to take out an Independence… Continue reading The Importance of Avoiding Clutters in Advertising
Lessons on Writing from Stephen King’s ‘Misery’
"The reason authors almost always put a dedication on a book, is because their selfishness even horrifies themselves in the end." Stephen King’s Misery is filled with brilliant lines like this one. Because it is the story about a best-selling author and his number-one fan, Misery is a must-read for any writer. A writer can… Continue reading Lessons on Writing from Stephen King’s ‘Misery’
