Blog

When to Stop Being Embarrassed of Your Child!

(This column was first published on yowoto.)Question: Does a kid ever stop misbehaving?Answer: Even adults don’t.Kids don’t stop misbehaving; they don’t stop doing the things that embarrass their parents. Of course, they don’t keep doing the same things through their growing years. They simply stop one thing that is bugging you and start doing something… Continue reading When to Stop Being Embarrassed of Your Child!

Advertisements
Blog

Nostalgia – Glass Half Full or Half Empty?

Recent psychology studies have suggested that nostalgia boosts optimism. They're now saying that most nostalgic events are social events, which remind us about people, instances and things that we care about. In effect, this means that being nostalgic is good for you. However, that’s not how I've looked at nostalgia. The dictionary definition of ‘nostalgia’… Continue reading Nostalgia – Glass Half Full or Half Empty?

Blog

Book Review – ‘Sycamore Row’ by John Grisham

Title: Sycamore Row Author: John Grisham Publisher: Hachette India ISBN: 978-1-444-77955-4 Genre: Thriller Pages: 550 Source: Personal Copy Rating: 3.5/5 One of the reasons why I look forward to Diwali every year is because it is around this time of the year that a John Grisham novel usually comes out. Apart from the Theodore Boone… Continue reading Book Review – ‘Sycamore Row’ by John Grisham

Blog

Navratri Lessons in the Value of a Brand Name

(This was first published on The TBBE Blog.) “What’s in a name? That which we call a rose; By any other name would smell as sweet.” Juliet says this in William Shakespeare’s legendary play, Romeo & Juliet. By virtue of the message behind it, this quote speaks a million truths. A rose will smell just as… Continue reading Navratri Lessons in the Value of a Brand Name

Blog

Idea + Execution = Great Advertising

(This article was first published on The TBBE Blog.) ‘Idea’. Often, also called ‘concept’. While I like the word ‘idea’ a lot more (primarily because it’s more basic, and at the same time, encompasses a lot more), both words define what great advertising is all about. I say ‘great advertising’ because all advertising isn’t about… Continue reading Idea + Execution = Great Advertising