Twenty years in fintech and financial media – first as a journalist, then as a marketer – means I understand the story before I start telling it.
I’ve built content and brand engines from zero, run integrated PR and social programmes across India, the Middle East and Africa, and led teams at some of India’s fastest-growing fintechs. I write well, execute faster, and know the difference between noise and signal in a crowded market.
If your startup or organization needs a fractional CMO, I’m the person you can bet on.
I can help you with:
- Kickstarting your organic content marketing function
- Building your content strategy, execution plan and team set-up
- Develop your brand marketing plan including organic, growth and on-field
- Refine your brand messaging to establish a strong identity
- Set your PR goals and get started with your media outreach
I have built my expertise at the intersection of brand, content and PR. Here are some highlights of my career:
- Drove FSS to the #1 Share of Voice position among Indian payments infrastructure brands – within 18 months of joining
- Built and scaled content-led growth engines from scratch at Razorpay, smallcase, and ClearTax – three of India’s most recognised fintech brands
- Led brand and communications for Simply Payments, FSS’s flagship event, in partnership with leading national media houses
- Ghostwritten thought leadership for founders and C-suite leaders, published across every major Indian business publication
Ready to get your marketing functions in order? Get in touch.
Saurin Parikh 