While a writer should be selfish, the company shouldn’t mind because the selfishness works in favour of the company.
Nothing much has changed.
Once upon a time, I didn’t work in a tech company. I didn’t work in a company that’s product was a service it offered through the internet. This is the type of company that doesn’t have a brick-and-mortar presence; it is present in whatever gadget you’re using. This is the type of company that doesn’t… Continue reading Working in a Tech Company Made Me a Better Customer
(This was first published on The TBBE Blog.) “What’s in a name? That which we call a rose; By any other name would smell as sweet.” Juliet says this in William Shakespeare’s legendary play, Romeo & Juliet. By virtue of the message behind it, this quote speaks a million truths. A rose will smell just as… Continue reading Navratri Lessons in the Value of a Brand Name
(This article was first published on The TBBE Blog.) ‘Idea’. Often, also called ‘concept’. While I like the word ‘idea’ a lot more (primarily because it’s more basic, and at the same time, encompasses a lot more), both words define what great advertising is all about. I say ‘great advertising’ because all advertising isn’t about… Continue reading Idea + Execution = Great Advertising
(This article was first published on The TBBE Blog.) Late last week, in a meeting with one of our accounts – Five Town Club, we had a discussion about an ad they wanted to release today, i.e. on the 15th of August. FTC is a fitness club, and they wanted to take out an Independence… Continue reading The Importance of Avoiding Clutters in Advertising